Tips for Tweetups & Social Media

From Nasatweetup

Focusing on the success of NASA's pioneering use of social media, including its NASATweetups (now known as NASASocials), these are useful resources for corporations, groups, and individuals considering holding a tweetup:

Contents 1 NASA Social Media Manager Presentations & Features 1.1 By NASA's Social Media Managers, John Yembrick ( @Yembrick  & Jason Townsend ( @JTowns ) 1.2 By NASA's former Social Media Manager, Stephanie Schierholz ( @Schierholz ) 2 NASA Social Media Manager (Past & Present) Interviews 3 Additional Resources

The Social Media Manager at @NASA  is John Yembrick ( @Yembrick ) and the Deputy Social Media Manager is Jason Townsend ( @jtowns ). NASA's former Social Media Manager, Stephanie Schierholz ( @Schierholz ), is now the first Social Media Manager at @Raytheon .

NASA Social Media Manager Presentations & Features

By NASA's Social Media Managers, John Yembrick ( @Yembrick  & Jason Townsend ( @JTowns )

• NASA Socials & the Mars Curiosity Landing @Slideshare  deck
• Social Media at NASA, 2012 Edition @Slideshare  deck
• Sharing Our Universe: Tips for Social Media Content @Slideshare  deck
• Creating Social Media Worth Following at NASA @Slideshare  deck
• Episode 436: Being @NASASocial - all about NASA Socials with NASA's Social Media Manager, John Yembrick ( @yembrick , and Deputy Social Media Manager, Jason Townsend ( @jtowns ) and guest panelist, #NASATweetup alumnus, Shannon Moore ( @ageekmom ) by Sawyer Rosenstein ( @thenasaman ), Gene Mikulka ( @genejm29 ), and Mark Ratterman ( @markratterman ) for @TalkingSpace  - November 20, 2012

By NASA's former Social Media Manager, Stephanie Schierholz ( @Schierholz )

• A 2012 Spacetweet Odyssey: Stephanie Schierholz shares how NASA is conquering the final frontier of social media by @jmc409  for @Spredfast  - April 25, 2012
• Managing Out of This World Social Media Efforts at NASA @Slideshare  deck
• Check in to the Universe: NASA, Gowalla, and Foursquare @Slideshare  deck
• Creating a Community: #NASATweetups / How to Host a Tweetup - @Slideshare  deck
• Launch to New Heights Using Social Media @Slideshare  deck
• Taking social media efforts out of this world - NASA and Social Media - Regan Conference - @Slideshare  deck
  • Using tweet-ups, NASA stokes the public's interest (Ragan.com)
• bnetTV's interview with @schierholz Social Media Manager @NASATweetup #appsworld 2011 NYC by @bnetTV 
• The history and future of NASA's social media strategy by Brad McCarty ( @BradMcCarty ) for The Next Web
• Using tweet-ups, NASA stokes the public's interest (Ragan.com)
• How NASA Uses Social Media and Tweetups to Encourage Connection and Community (TodayMade.com / @todaymade )
• Following @NASA: Learn the moonwalk - ( @Twitter ) - April 7, 2011
• The CMO's Guide to Tweetups & Makovsky Whitepaper by David Rosen ( @davidhrosen )
• Stephanie Schierholz of NASA shares social media tips (Ragan)
• NASA Invites Twitter Users to Next Launch ( @NBC ) - October 20, 2009
• The CMO's Guide to Tweetups & Makovsky Whitepaper by David Rosen ( @davidhrosen )
• Stephanie Schierholz of NASA shares social media tips (Ragan)
• NASA shows how a social media persona can boost online interaction with your brand ( @WaveMetrix ) - September 19, 2012

NASA Social Media Manager (Past & Present) Interviews

• NASA And The New Frontier of Social Media - Interview with Interim NASA Social Media Manager John @Yembrick  & @bnjacobs  - March 7, 2012
• New Media Rock Stars: Meet Stephanie Schierholz by @NewRockStars  - January 31, 2012
• Professional Spotlight: Stephanie L. Schierholz (NASA) by @basilpuglisi  for Digital Brand Marketing Education ( @dbmei )
• bnetTV's interview with @schierholz Social Media Manager @NASATweetup #appsworld 2011 NYC by @bnetTV 
• Better at Marketing Podcast Interview with Stephanie Schierholz (TodayMade.com / @todaymade )
• Social Pro Files: An Interview with NASA’s Stephanie Schierholz (Social Meteor / @socialmeteor )
• Interview – Stephanie Schierholz, NASA’s Social Media Manager (A2SM.com / @nealwiser )

Additional Resources

• NEW Inside #NASASocial: How Real-World Events Build Social Media Advocates by @MirandaM_EComm  for @TopRank 
• Social Media for #SpaceTweeps by Remco Timmermans ( @timmermansr ), presented at @SpaceUpPL  - November 24, 2012
• “So You’re Going to a NASASocial?” – What I Learned About Socials & Sharing, From NASA by Libby Norcross ( @libbydoodle ) - October 25, 2012
• Episode 433: The Traditional Way Of Being Social by Sawyer Rosenstein ( @thenasaman ), Gene Mikulka ( @genejm29 ), and Mark Ratterman ( @markratterman ) for @TalkingSpace  - October 15, 2012
• Episode 432: The Taming Of The Dragon by Sawyer Rosenstein ( @thenasaman ), Gene Mikulka ( @genejm29 ), and Mark Ratterman ( @markratterman ) for @TalkingSpace  - October 8, 2012
• Creating brand ambassadors with offline events by @KellyLux 
• Evadot Podcast 82 – NASATweetups and Wikis with Michael Doornbos ( @mrdoornbos ), Jon Verville ( @jonverve ), Erin Ryan ( @erinleeryan ) & Shannon Moore ( @ageekmom ) for @Evadot 
• Live From the Launch Pad: Lessons Learned From the Shuttle Tweetup by Rob Pegoraro ( @RobPegoraro ) for ReadWriteWeb
• 3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch (SXSW Interactive 2011 / @sxsw , via @lanyrd )
• Social Media Can Change Your Life by Jen Scheer ( @flyingjenny )
• How to Hold a Tweetup (and why you should) by Hans Mundahl ( @hmundahl )
• 9 Key Social Media Tips from a NASA Tweetup by Carol Torgan, Ph.D. ( @ctorgan )
• What Museums Can Learn From A NASA Tweetup by Elissa Frankle ( @museums365 )