Tips for Tweetups & Social Media

From Nasatweetup

Contents 1 NASA Social Media Manager Presentations & Articles 2 NASA Social Media Manager Interviews 3 News 4 Additional Resources

NASA Social Media Manager Presentations & Articles

• NEW NASA’s Mission Possible: Tweeting thru Space ( @SXSW  2012, @Schierholz  & @ErikSowa  - March 11, 2012)
• How to host a tweetup: Lessons from #NASATweetup ( @WhatsNextDC , January 23, 2012) & related tweet
  • Blast Off! NASA's Successful Use of Tweetups to Increase Engagement by @RebeccaGeraghty  summarizes Stephanie's #WWPR talk
• Check in to the Universe: NASA, Gowalla, and Foursquare ( @SocialMediaWF , November 2011)
  • 9 Other Worldly Social Media Lessons from NASA by @clayhebert  for @socialfresh  summarizes Stephanie's #SMWF talk
• Informal talk of Beth Beck and Stephanie Schierholz at DLR/ESA #Spacetweetup in Cologne, Germany - September 18, 2011 ( @spacetweetup )
• Using Social Media to Connect and Engage - July 2011 (NASA)
• Social Media at NASA, including I Tweet for NASA - Social Media at the Nation's Space Agency - May 2011 (NASA, OCIO, IT Talk Newsletter)
• Taking social media efforts out of this world - February 2011 (NASA)
• Out of This World: NASA's Use of Digital Media (L2 Social Graph 2010, via @foratv )

NASA Social Media Manager Interviews

• NEW NASA And The New Frontier of Social Media - Interview with Interim NASA Social Media Manager John @Yembrick  & @bnjacobs  - March 7, 2012
• New Media Rock Stars: Meet Stephanie Schierholz by @NewRockStars  - January 31, 2012
• Professional Spotlight: Stephanie L. Schierholz (NASA) by @basilpuglisi  for Digital Brand Marketing Education ( @dbmei )
• Trust 2.0: Building Trust Through Technology, a British Council's Transatlantic Network 2020 roundtable event - November 2011
• How Do We Inspire and Recruit More Female Astronauts and Scientists? by @lesliebradshaw  for @ForbesWoman 
• bnetTV's interview with @schierholz Social Media Manager @NASATweetup #appsworld 2011 NYC by @bnetTV 
• The history and future of NASA's social media strategy by Brad McCarty ( @BradMcCarty ) for The Next Web
• Using tweet-ups, NASA stokes the public's interest (Ragan.com)
• How NASA Uses Social Media and Tweetups to Encourage Connection and Community (TodayMade.com / @todaymade )
• includes Better at Marketing Podcast: Interview with Stephanie Schierholz
• Social Pro Files: An Interview with NASA’s Stephanie Schierholz (Social Meteor / @socialmeteor )
• Interview – Stephanie Schierholz, NASA’s Social Media Manager (A2SM.com / @nealwiser )
• The CMO's Guide to Tweetups & Makovsky Whitepaper by David Rosen ( @davidhrosen )
• Stephanie Schierholz of NASA shares social media tips (Ragan)

News

NASA Social Media Team to Receive 2012 Douglas S. Morrow Public Outreach Award fb.me/zQ8TPumA

— Space Foundation (@SpaceFoundation) February 8, 2012

NOTE: As of February 20, 2012, the interim Social Media Manager at NASA is John @Yembrick . NASA's former Social Media Manager, Stephanie @Schierholz , is now the first Social Media Manager at @Raytheon .

Additional Resources

• Evadot Podcast 82 – NASATweetups and Wikis with Michael Doornbos ( @mrdoornbos ), Jon Verville ( @jonverve ), Erin Ryan ( @erinleeryan ) & Shannon Moore ( @ageekmom ) for @Evadot 
• Live From the Launch Pad: Lessons Learned From the Shuttle Tweetup by Rob Pegoraro ( @RobPegoraro ) for ReadWriteWeb
• 3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch (SXSW Interactive 2011 / @sxsw , via @lanyrd )
• Social Media Can Change Your Life by Jen Scheer ( @flyingjenny )
• How to Hold a Tweetup (and why you should) by Hans Mundahl ( @hmundahl )
• 9 Key Social Media Tips from a NASA Tweetup by Carol Torgan, Ph.D. ( @ctorgan )
• What Museums Can Learn From A NASA Tweetup by Elissa Frankle ( @museums365 )
• Georgetown University Center for Continuing and Professional Education, Stephanie Schierholz - Faculty ( @Georgetown )